Jamie and Diana Wornson opened the doors of Back Country in May of 1974 in Ames, Iowa. From its inception, Back Country was an unusually comprehensive take on an outdoor specialty shop, offering everyday active-wear and products for adventure travel in addition to a full range of outdoor clothing and equipment, placing the store on the vanguard of what would much later become known as a “lifestyle shop.”
The Wornsons relocated to Des Moines in 1984 and, after six years spent building a devoted clientele in their new home, expanded Back Country into the entirety of the historic brick storefront at 2702 Beaver Avenue, where the shop resides today.
In the last 10 years, Back Country has been passed down to the second generation of Wornson, with eldest daughter Lexi taking over management of the store. Under her stewardship, Back Country has evolved its look and feel, but continues to offer the highest quality and most innovative clothing and equipment for world travelers.